Deliver users a fun experience each day whilst promoting the free application. Maintaining user retention is key to project success, which is why an extensive experience is required. Three key stages help deliver and retain volumes of users.
1. Main Scene
• Users navigate through a winter scene and tap numbers to open doors.
• The journey is accompanied by interactions and animations.
2. Mini Game
mini games help increase retention over the calendar period. Game centre is also used to help promote competitive playing with friends and family.
3. Marketing Interstitial
As the user reaches the end of the mini game experience they’re prompted to return back to the main scene where a partners ad is shown.